Microsoft is leasing a MacBook to promote its new Surface 2 laptop.

Microsoft hires macbook to promote new surface 2 laptop.

Microsoft has unexpectedly decided to use a competing product to promote its new Surface 2 laptop. The company rented a MacBook and placed it in the center of the advertising campaign, which became a reason for jokes and speculations on the network.

As it turned out, this move has its objective reasons. Microsoft believes that MacBook is the most successful laptop in the segment of premium devices and its use in the advertising campaign will cause great interest among potential buyers. Such a non-standard promotion strategy allows Microsoft to emphasize the high competitiveness of Surface 2 in the laptop market.

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“We believe that Apple’s MacBook and Microsoft’s Surface 2 are two great devices, each with their own advantages and capabilities. By placing the MacBook next to the Surface 2, we want to show how good our new laptop is and how it can compete with the market leader,” said a Microsoft spokesperson.

It is worth noting that this strategy has already caused a vivid response in the media and the Internet, attracting the attention of a large number of users and passionate discussions. As a result of such an aggressive advertising campaign, the new Surface 2 laptop has already become one of the most anticipated devices on the computer market.

Microsoft leases a MacBook to promote the new Surface 2 laptop

Microsoft has decided to promote its new Surface 2 laptop in an unusual way by renting a MacBook to promote it. This move was made to showcase the Surface 2’s advantages over its competitors.

Microsoft chose the MacBook as it is one of the most popular laptops in the market. This will reach out to a wide audience and show that Surface 2 is better in all aspects.

In the advertising campaign, Microsoft will emphasize the following features of the new laptop:

Design and build quality - Surface 2 has a stylish and modern design that sets it apart from its competitors.
High performance - thanks to the latest generation processor and a large amount of RAM, Surface 2 guarantees fast performance even with the most demanding tasks.
Improved screen - the new notebook features a high-quality display with bright and clear images, making it a great choice for work and entertainment.
Lots of features - Surface 2 supports a variety of peripherals and has a wide range of features that allow the user to be as productive as possible.

Microsoft expects that renting a MacBook to promote Surface 2 will help attract the attention of potential customers and show them that the new laptop is the best choice in the market. It is expected that this promotional move can convince many MacBook users to upgrade to Surface 2 and enjoy the new features and functions of the device.

MacBook in advertising: Microsoft’s bold move to promote Surface 2

Microsoft recently announced its new advertising move - renting a MacBook to promote its new Surface 2 laptop. This decision may seem unusual, but it has its own logic and purpose.

Microsoft, of course, knows that the MacBook is one of the most popular laptops on the market. However, the Surface 2 is a powerful competitor, and Microsoft didn’t mind using this popularity of the MacBook to draw attention to its product.

In the ad campaign, Microsoft decided to use the MacBook as an example of an “old” and “outdated” laptop to show that the Surface 2 is a more modern and innovative choice. This comparative approach may appeal to potential customers who are thinking about buying a new laptop.

Using the MacBook in advertising also allows Microsoft to draw attention to its strengths. Surface 2 laptops are equipped with powerful hardware, advanced software, and many unique features. By showing the MacBook in the ad, Microsoft is demonstrating that the Surface 2 offers a better alternative.

This bold move by Microsoft shows that the company is ready to compete and is willing to use any means available to draw attention to its products. And while the use of the MacBook may seem out of place in a Surface 2 advertisement, it will definitely catch the eye and pique the interest of potential buyers.

MacBook vs. Surface 2 comparison: Which to choose, really?

Microsoft has taken a MacBook laptop to promote its new Surface 2 laptop. This raises interest and the question: should you choose the MacBook or is it still better to pay attention to Microsoft’s new product?

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Both laptops have their advantages, and the choice will depend on the personal preferences and needs of the user. Let’s take a look at the main features of each device to help you decide.

Design and Quality

MacBook is known for its quality aluminum body and minimalistic design. It has a bright and crisp Retina display that delivers high quality images. Surface 2 also has a stylish and attractive design, but its body is made of magnesium alloy. It features a PixelSense display, which also offers high image quality.

Performance

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MacBook uses the latest generation of Intel processors to deliver high performance. The Surface 2 also has a powerful processor, but its performance may lag a bit behind the MacBook. However, for most users, the Surface 2 will be powerful and fast enough.

Operating System

The MacBook runs macOS, which is known for its stability and intuitive interface. Surface 2 has the Windows operating system, which is also stable and widely used. The choice of operating system will depend on your preference and work needs.

Price.

MacBook is usually a more expensive option because of its prestige and high specs. Surface 2, on the other hand, can offer a more affordable price point. If you are looking for a more economical solution, the Surface 2 may be a better option.

Conclusion.

Overall, both MacBook and Surface 2 laptops have their unique features and offer high quality. It’s important to determine your needs and choose the device that is best suited for your tasks. Ultimately, it’s an individual decision and it’s best to try out both laptops in person to make the right choice.

FAQ:

What new laptop is Microsoft leasing?

Microsoft is leasing a new Surface 2 laptop.

Why is Microsoft leasing a MacBook?

Microsoft is leasing a MacBook for the purpose of promoting its new Surface 2 laptop.

What role does the MacBook play in promoting the new Surface 2 laptop?

MacBook is being leased by Microsoft to showcase the benefits and features of the new Surface 2 laptop.

How is the new Surface 2 laptop different from the MacBook?

The Surface 2 differs from the MacBook in its specs, operating system, and features that Microsoft is trying to demonstrate with the MacBook.

Can I buy a new Surface 2 laptop right now?

Yes, the Surface 2 laptop is already available for purchase on Microsoft’s official website.

Why Microsoft is leasing a MacBook to promote its new Surface 2 laptop?

Microsoft is renting a MacBook to promote Surface 2 to show the advantages of its product over its competitors and to encourage consumers to choose Surface 2.